Intended Client/Audience
PR 209 Intro to Writing Class
Ticketmaster
Spotify
What I Delivered
PR Campaign Overview Deck
Press Release
Strategic Style Memo
Fact Sheets
FAQs
Pitch Letter
CEO* Biography
Skills
AP Style Writing
Adobe Illustrator
Adobe Photoshop
Canva
"Fan Favorites" is a (fictional) app between live entertainment giant (Live Nation) and music streaming superstar (Spotify) that provides dedicated fans priority in extensive ticket queues ahead of resellers.
By streaming artists' songs on Spotify and downloading + engaging with the FF app, fans earn points that will boost their chances at securing tickets through early access to the queue.
The aim is to create a more equitable purchasing experience in an era of surging event prices post COVID-19 – as demonstrated by Taylor Swift's Eras Tour selling out before general sales.
I crafted a media kit surrounding this idea to secure media coverage, aid in campaign management, communicate ideas with the public/answer potential questions, and provide written insight.
