Intended Client/Audience
Drill Down Media PR
Dominican Republicans
Festival Goers
Artists: Alt-J and Buscabulla
Outer Banks and Bad Bunny Fans
What I Delivered
International Festival PR Campaign
Skills
Strategic PR
In my internship at Drill Down Media, a pr agency with a roster of indie-pop artists, I brainstormed promotion and PR strategy for Alt-J and Buscabulla for Isle of Light Fest in the Dominican Republic.
In making this campaign I dissected each of the artists' past press, tours, hits, and collaborations to inform my PR strategy.
