Intended Client/Audience
IKEA Consumers
Music Enthusiasts
Vinyl Collectors
House Hosts
What I Delivered
Logo
Poster
Ad tagline
Poster series
Bus/Truck wrap
Bus Stop Signage
Experiential Event Wall
Layout Creation
Skills
Adobe Illustrator
Adobe Photoshop
Branding
Mockup Creation
KEA Records is an imagined label/company branching from IKEA (the affordable Swedish furniture and home goods giant) where music lovers get to shop their favorite music matching the "vibes" of different rooms.
I created a logo and OOH ad mock-ups with clever taglines to display the new company. Besides the posters, I ideated "The KEA Experience" event where shoppers can enjoy different genres of music in each IKEA room – from pop songs in the Kitchen to hip-hop hits in the living room.
