Intended Client/Audience
Non-Metro or Public Transportation Users
Young Adults
Angelenos (LA)
What I Delivered
Poster
Brochure
Skills
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
I created a poster and brochure to help persuade more people in Los Angeles to use more public transportation/the Metro system. Using the tagline "Ride Together, Thrive Together," more Angelenos would understand the benefits of community taking the Metro.
The brochure entices audiences with the "Ready, Set, Go...Metro!" tagline alongside a visual of notoriously heavy LA traffic (juxtaposed with a speedy metro train). The inside of the brochure carries visuals from the poster and highlight cost-reducing programs for the already affordable passes. The backside of the brochure illustrates the colored lines that transports people all over LA – with a QR code for more details.
